The Need for Managerial Awareness of Influences in Emerging Economies

Companies regularly rush to emerging markets due to the high potential for growth. However, these markets may be impacted by a multitude of factors. Managers need to be aware of global entanglements as well as influences from other markets; and perhaps more importantly how to identify and solve these possible problems. There currently exists a void in research of perpetually available decision-relevant knowledge for managers in globally distributed environments. The need for a new method, which aims to address this deficiency, will be empirically demonstrated in this paper. Thus, the main question is: against the background of networking and ingression into emerging economies, which factors have an impact on global business collaboration and what are the managerial transparency needs? This paper analyzes awareness from management perspectives and endeavors to illustrate that political, legal, cultural and social factors all have a great impact on collaboration. Ideally, managers want to recognize these influences as early as possible and receive relevant information and acknowledge leaked information as quickly as possible.